Written by Josh Beiler
Customers are an essential part of any business, but sometimes the question of ‘How do I get more customers’ seems to arise. Below you will find the top six ways to market your contracting business so new customers will come flocking to your doors.
Having a referral incentive for current customers gives them the opportunity to bring new heads to your business while getting an exclusive deal. Try offering a referral program where current customers can receive a special discount or small gift for every new customer they bring to your company. This deal doesn’t have to be one-sided, you can even have new clients receive a gift or discount. Looking for more ways to get more referrals? Here are 7 Ways to Boost Referrals for Your Contracting Business.
By marketing to current customers you can either bring their business back or have them refer you to their friends, family, and acquaintances. After seeing an advertisement for your company, these customers will remember what great experiences they have had and be sure to recommend your services!
We live in a technology-oriented world where any social media app is at our fingertips. By posting business updates and deals constantly on social media platforms such as Facebook, Instagram and Twitter you are integrating yourself into the customer’s life. Now the customer is constantly exposed to posts involving your company and the next time they need your services, they will be sure to think of you before anyone else.
Having a brochure is great, but having a nicely designed, intriguing, high-quality brochure (or website) is even better. It isn’t rocket science to know that people are driven to nice looking things, and this is true when it comes to advertising. If you create high-quality and eye-catching flyers, business cards, and brochures, potential customers are sure to grab these over bland black and white ads.
We touched on posting constantly on social media, but you can use Facebook to your advantage by utilizing their advertising feature. For a small fee, you can pay to have your ads broadcasted to all Facebook users. As a business owner, you can decide if you want your ad to reach the local community in which you serve or a nationwide audience. Using this feature is an easy way to gain exposure with just a few clicks.
Another way to market your business is to invest in a video advertisement. This video can be broadcasted on television or posted online across social media platforms for free. If your video is creative and eye-catching, social media will do most of the work with comments and shares, which will make advertising a breeze.