Written by Josh Beiler
With nearly 3 billion users a year, social media is one of the best marketing tools you can use for your business. With the oversaturation of social media users, it’s easy to get lost in the world of hashtags, tweets, and statuses. We’ve gathered 10 tips to help you use social media for your business and boost your customer traffic.
You can’t put a price tag on high quality, well-positioned photos. Put some money aside to invest in a pristine camera, or hire someone to gather photos for you. If you are looking to gain traffic on your social media accounts you have to stay ahead of the game with well-crafted photos. Take some time to learn the right photo editing techniques and presets.
Consistency in photos, content, and posts is incredibly important. When people know you’re going to show up, they do too. Keep your posting consistent, it doesn’t have to be anything spectacular and extravagant. Just show up, let people know you aren’t going anywhere and that they can depend on you.
You won’t regret taking some time to research the right platform for you. Take your industry and figure out the people you target. They’re age range. The majority of people on Facebook are 30 years or older, while the audience on Instagram tends to be much younger. It doesn’t mean you can only have one social media platform, but take some time to decide which platform is best for you and make that one your main focus.
Keep your companies brand hashtag consistent and unique and use it on all of your social media accounts. Take your industry and use neighboring topics to use as hashtags. For instance if you have an organizing business use hashtags such as minimalist, zero waste, clean house, etc. While you want to stay generally specific to your industry, it will be beneficial to use hashtags close in the industry as well.
Insights can be very helpful in tracking your traffic and engagements on your social media accounts. Although it may take a little time to know the ins and outs of your insights, soon you’ll begin to see a pattern as to what content your followers enjoy.
This is a great way to incorporate your content from other websites or blogs, directly onto your social media account. It is a great way to generate more content without saying the same thing over and over again. Most times you can simply copy and paste your URL directly into your posts.
In the Social Media world, this is simply good business manners. It’s an easy way to add variety to your content and gain views on your accounts. Find companies and industries with similar interests and customers and feature them on your account. For instance have someone take over your Instagram stories for a day, feature a guest blog post on your blog then post that on your facebook, etc. Often times this leads to opportunities for you to be featured on other business accounts as well.
Scheduling your Social Media Content in advance often helps you communicate your purpose as a company and helps you redefine your strategy. Not only does this help you become more consistent in your posts, give you more free time, but it also helps you be more point specific as well.
Knowing your target audience is key to social media marketing. It is very important if you want the effort you put into your social media accounts to be successful. Be specific with who comes across your brand. Are you marketing to businessmen, busy moms, college students? Be sure the content you’re putting out there is specific to the audience you are trying to reach.
Most businesses nowadays are follower crazy. The more followers the more successful they feel. While a wide range audience is important, it’s more important how you grow your audience and what type of audience that you have that is key. Strive to be a company that gains growth through giving value. Care about the audience you have right now and what you can provide for them. Focus on creating content that creates genuine engagement not necessarily more likes and followers.